Virgil Abloh reinvented a total of ten different models of Nike sneakers for his The Ten project, including the Air Max, Air Jordan, Blazer and VaporMax. The Off-White founder, who is a devoted fan of Michael Jordan, unveiled a line of sneakers designed around two different themes: Revealing and Ghosting.
The first, “REVEALING,” was designed to look accessible: hand-cut, open-source and reconstructed. It includes the Air Jordan I, Nike Air Max 90, Nike Air Presto, Nike Air VaporMax and Nike Blazer Mid.
The second, “GHOSTING”, was designed with translucent uppers to further the idea of revealing and unite the second set of silhouettes through common material. It includes the Converse Chuck Taylor, Nike Zoom Fly SP, Nike Air Force 1 Low, Nike React Hyperdunk 2017 and Nike Air Max 97.
It’s larger than design culture, said Abloh at the time. These 10 shoes have broken barriers in performance and style. To me, they are on the same level as the sculpture of David or the Mona [Lisa]. You can debate it all you want, but they mean something.